$REF
What they do: Women's, Misses': and Juniors Outerwear · Exchange: NYSE · Employees: 1,353
Reformation Inc. manufactures and sells sustainable women's clothing and accessories in the United States and Internationally. It offers dresses, tops, pants, skirts, shorts, jeans, sweaters, shoes, jumpsuits, two-piece sets, outerwear, sleep and loungewear, swimwear, and accessories. The company also offers wedding collection. It retails its product through website, online channels, and stores, well as through wholesalers and other channels. The company was formerly known as REF Topco, Inc. and changed its name to Reformation Inc. in April 2025. Reformation Inc. was founded in 2009 and is headquartered in Vernon, California. (via Yahoo Finance)
Earnings trend (from SEC filings)
| Quarter end | Revenue | Diluted EPS |
|---|---|---|
| 2025-06-28 | $125.1M | $0.13 |
| 2026-06-27 | $155.2M | $0.23 |
Institutional ownership (via Yahoo Finance, 13F-derived)
Insiders hold: 61.69% · Institutions hold: 11.09% across 21 filers
Charts (3)
Insider activity — every transaction, real date, real price
| Trade date | Filed | Name | Role | Action | Shares | Price | Value | Stock since |
|---|---|---|---|---|---|---|---|---|
| 2026-07-31 | 2026-10-09 | Allen Zipporah | Director | BOUGHT | 3,500 | $15.00 | $52K | -15.1% |
| 2026-07-31 | 2026-10-09 | Coyle John Joseph | Director | BOUGHT | 200,000 | $15.00 | $3.0M | -15.1% |
| 2026-07-31 | 2026-10-09 | Kleine Brigitte | Director | BOUGHT | 200 | $15.00 | $3K | -15.1% |
Our calls
| Posted | Tweet | Price at post | Now | Since post |
|---|---|---|---|---|
| 2026-10-13 11:30 | $REF — 6 insiders at Reformation Inc. bought a combined $6.1M of their own stock | $14.04 | $13.77 | -1.9% |
| 2026-10-10 11:30 | $REF — 6 insiders at Reformation Inc. bought a combined $6.1M of their own stock | $13.66 | $13.77 | +0.8% |